Why You Should Use Commercial Photography in Your Organization.

Ok so I acknowledge that I partake in the guilty delight of "Do It Yourself" myself. I've inherited a wondrously unrefined arrogance from my dad that tells me that "Anything you can do I can do it too"! I've found that as a whole this idea has served me well as a basic life philosophy. In need numerous of my own self tutored abilities have proven very beneficial in saving time and money over the years.

A couple of years ago my love of DIY was pushed to its limits when I decided to renovate an almost derelict house. Armed only with a tatty copy of a DIY bible, a few ancient hand me down tools and a intense burning desire not to be beat, I went about mastering how to do simple wiring, plumbing, decorating and even building. Sure I got a amazing sense of achievement, learned some new skills that would no doubt turn out very beneficial in the future and most importantly saved a shed load of funds, but when it came down to some more skilled jobs, I called a pro. The rationale why are obvious. Firstly it would take me years of tutoring and work experience just to study their meticulous craft, then I would have to spend hundreds if not thousands of pounds in specialist tools and equipment, next it would take me days to do a job that'd take a skilled tradesman just a few hours to complete and ultimately and most fundamental of all was quality of the final job, not only do I not want my house falling down as a result of a bungled knock through but also it's got to look stunning in order to eventually sell the house on and make a profit!

Well I'm no tradesman, I won't profess to be an expert plumber, plasterer or electrician but I have been a working commercial photographer now for more than 14 years and feel that the very same principles apply in deciding whether or not to hire a photographer.

Us photographers are an expensive bunch and sure your trusty digital camera can take a good shot so why ought you throw away cash in commissioning a professional when you could probably cobble a few images together yourself? Blimey with the money you save you could probably get that fab new web site you've been promising yourself for ages! As much as I respect and empathize with your thinking I would need to disagree and not just cause I'd be out of a job if everyone thought this way!

If you just need to clean up your house of a few outdated things and hence simply necessitate a easy snap of the item for your ebay listing then yeah go ahead and fire up the dependable Nikon. Surely Joe Bloggs down the street couldn't give a damn about your sloppy photographs and is just trying to pick up bargain, right? Well possibly but what happens when Joe looks at the next listing which is advertising an identical listing to yours but comes complete with a whole gallery of beautifully shot images and worst yet his cash price is not as much? I'm not advising that you start hiring a commercial photographer just to sell your old rubbish on ebay but hopefully this illustrates a principle which is in essence the same in all walks of business; if your competitors website has high quality photographs but yours has crude ones and your prices match... you can figure the rest. Don't be tricked into believing this is all about your short term sales, it's actually just a modest part of a much bigger picture, your brand. Would you wish to be perceived by your prospective or future customers as amateurish, slap dash and cheap or professional, slick and unique?

Sure I could attempt to endorse the use of commercial photography by bleeting on and on about comprehensive training, knowledge and experience, our unique creative eye, the pricey hardware and technology we constantly invest in and of course the dependable quality and reliability you can anticipate as a result; but ultimately I believe that if you value your business branding and really grasp the importance of standing out from the crowd in an over crowded marketplace you'll already understand why you should call in a professional!

This article has been supplied courtesy of Andy Nickerson. Andy is a Northampton commercial photographer with over 14 years experience in working for design and advertising professionals. Visit
http://www.bramptonvalleyphotography.co.uk/about.htm for more information.